Know the Difference: Markup vs. Margin
By Donn Eurich, Executive Director

Are you giving away profits because you are confusing markup and margin? Markup is the amount added to your product’s cost. Margin is the percentage of the selling price which is profit.

Download a handy chart for free! (.pdf)


Donn's management tips should not be interpreted as legal advice, as the strategies discussed are the opinions of Donn Eurich. Legal counsel should always be consulted before initiating any activity which potentially creates liability for you or your association.

You are welcome to reproduce this information, or share it with other parties. If reprinted, please give editorial credit to Donnelly Eurich.